Quench your
thirst with safe drinking water! At a time when cry for safe water is being
echoed everywhere, the purifier markets in India have come to the rescue of
people. Population growth juxtaposed with rapid industrialization is taking a
heavy toll on environment leading to contamination of drinking water.
A recent
report by Market Pulse, “Opportunities in the Water Purifier Market in India”
reveals an increasing trend of the demand for water purifiers in the market.
The report says the market is set to grow 229%, up from INR 18.64 billion in
2012 to INR 61 billion in 2017.
Going by a UNICEF
study, nearly 67% of the Indian households do not treat drinking water. Many,
who treat drinking water, are found to be relying largely on age-old boiling
method. This situation has given rise to the water purifier market recording
accelerated growth over the last 5 years. This growth has further been
accentuated by the advent of inexpensive offline or gravity-based water
purifiers in the range of Rs. 1000 to Rs 2000. These purifiers have penetrated
the bottom of the pyramid households effectively.
Approximately
70% of the country’s RO water purifier market is dominated by players like
Eureka Forbes and Kent under. In addition to being the pioneers, they have
developed the market by continuous expansion of the distribution network and
introduction of new products. The offline water purifier market is dominated by
Pureit water purifiers from HUL; the other significant player is TATA
Chemicals’ Swach.
TTK
Prestige, which is likely to launch a range of water purifiers in collaboration
with a foreign partner, is likely to fuel the competition. Multi-level
marketing companies such as Tupperware and Amway have also launched offline
water purifiers.
No comments:
Post a Comment